What information we gather
We may gather certain information, either personal or anonymous, based on your activities or data submitted while browsing our website, in the following formats.
Form, purchase & order information
If you submit an order on our site, and/or signup for our newsletter, we collect any personal data submitted by you (ie. Name, Email Address, Address, cardholder information) in order to process your request.
Our website uses the following tools to collect statistical information about browsing behaviour and device or browser information, in order to improve the experience of our website:
To opt out of Google-based data collection, you can install this tool.
Embedded content from other websites
Articles on this site may occasionally include embedded content (e.g. videos, certain advertisements). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
We us the following websites/platforms to embed content:
Because we do not control the information policies or practices of these third parties, you should review their privacy policies to learn more about how they collect and use personally identifiable information.
We may provide links to third-party websites, such as those of our regional order websites. While on these sites, these parties may collect information about you. Because we do not control the information policies or practices of these third parties, you should review their privacy policies to learn more about how they collect and use personally identifiable information.
How we use your information
We may use your personal information when we have a valid reason to do so. This includes:
- Deliver subscriber services (ie. mailing list blast);
- Process and/or respond to an order;
- Provide affiliate commissions (where applicable);
- Personalize services in order to provide a better user experience;
- Improve our website experience.
You have the right to request that we cease to use or store your information. See Accessing your data for more information.
How we protect your information
We take the greatest care in the security of your submitted information. Our website uses up-to-date Secure Socket Layers (SSL) encryption in order to protect the transmission of your data upon submission to our servers.
Where your information is stored
Depending on the type of information you have submitted, your data will either be stored securely in a database on our server; or in the database of our trusted third-party partners, if data was directly submitted by you for a particular purpose on our website. These third-party partners include:
- MailChimp – for email mailing list subscriptions;
- Paypal – for orders or subscriptions submitted via PayPal on our website;
- Stripe – for orders or subscriptions submitted via credit card on our website;
- Holiday Wine Cellar – for orders or subscriptions submitted for distribution within certain U.S. regions (see Purchase page for included states);
- Alphabet Beer Company – for orders or subscriptions submitted for distribution within certain U.S. regions (see Purchase page for included states);
- Refersion – for all orders submitted via our website originating from an affiliate link;
- Salesforce – for form and email list submissions, in order to organize submission data and facilitate any required communications;
- Google – for statistical information, and/or personalized data (for visitors from outside the EU)
- Facebook – for statistical and personalization information;
Due to the multinational locations of our servers, as well as our third-party partners, any information which you consented to providing may be transferred to a location outside of the country or region you are located in. Data will only be transferred to either:
- Our servers;
- Trusted third-party partners, as indicated in the above section, which we determine to have adequate transparency and security parameters in place for the protection, storage and accessibility of your data.
Data breach prevention
Our servers and website infrastructure are kept up to date and secured by a Wireless Application Firewall (WAF) to protect against a data breach via a third party attack.
In the unlikely event of a breach where your stored data is, or may have been compromised, we will inform you within 24 hours after becoming aware of the data breach, and provide you with our action(s) taken in order to protect your data moving forward.
Note that due to a multitude of different vulnerabilities which are present during the submission of data and are outside of our control (local computer viruses, unsecured/compromised internet connections, etc.), we cannot guarantee and are not responsible for compromised data which occurs during the submission of data and as the result of such factors outside of our control. However, once the data has been submitted and is stored in our infrastructure, we ensure that the data is responsibly held and secured.
Data Controller & Data Protection Officer
The data controller is the organization/entity responsible for the protection of information on and submitted to this website. The data controller is Longbeard Creative Inc. Complaints, concerns or requests will be fielded by the Data Protection Officer who can be reached by filling out a request on this form.
How long we store your data for
Personally information submitted directly on our website through an order or contact form is stored indefinitely, or until manual deletion is requested.
Data collected by Google for statistical and personalization purposes is retained for 50 months before being deleted automatically. More information about Google’s data retention policy can be found here.
Data collected by Facebook, and according to their data policy:
Accessing your data
If you have submitted data on our site, you have the right to access, change or request erasion of this data at any time. Please send an email to [email protected] to request a file of your submitted personal data, or to request that we erase any personal data we hold about you.
Our data collected via Google Analytics is anonymized and therefore not personally traceable to you, unless you are signed into your account. If you have a Google account, you can request a copy of your information from Google here.
In order to access your data or request the deletion of information collected by the Pixel, you can change your Facebook settings.
You can review and edit your personal information at any time by logging in to your account and reviewing your account settings and profile.
Changing your cookie settings
Changes to this Policy
Any changes to this Policy will be posted directly on this page. We will also inform you when we make these changes, and what changes were made below.
Previous changes to this policy
July 6, 2021: Updates to third-party data processors.
Feb 18, 2021: Updates for shipping vendors and changes to statistical data collection.